Questions?Before you start.
Answers to help you decide and take the next step.
Should every relevant conversation receive a reply?+
Reply when your contribution adds useful help. Skip resolved requests, stale or sensitive discussions, and communities that discourage commercial participation.
Should the first sentence mention the product?+
Usually begin with the person’s problem or a useful answer. A product mention should appear only when it adds relevant information and follows the platform’s expectations.
Can I use the same reply on several platforms?+
Adapt each reply to its source, format, tone, and community. Review the wording and any links or disclosures before posting.
When should I disclose that I work for the product?+
Disclose material interests when the relationship is relevant to how a reasonable reader would interpret the recommendation, and follow the applicable platform, company, and legal requirements.
Is it acceptable to include a link?+
A link can be useful when it directly answers the question and is permitted by the context. Remove it when the response is only promotional or when the platform or community discourages links.
What if the person mentions a competitor?+
Address the unmet requirement or tradeoff rather than attacking the competitor. State only verifiable differences and acknowledge when the competitor may fit the person better.
How long should a public reply be?+
Use the shortest response that answers the stated need with enough context to be useful. The platform and complexity of the problem matter more than a fixed word count.
Should a prepared reply promise a result?+
Describe what your product actually does and how it addresses the stated problem. Leave guaranteed outcomes, sales, savings, and timelines out of the reply.
What if the source changed after the reply was prepared?+
Reopen the conversation before posting. Update or discard the reply when the request, tone, availability, or surrounding discussion has changed.
What is the best final review question?+
Ask whether the response would still help the person if the product mention and link were removed. If the answer is no, contribute more substance or do not post.